Features of the GHD Platinum Professional Smart Hair Straightener
Revolutionary Ultra-Zone™ Predictive Technology
The ghd Platinum is a smart hair straightener that features innovative Ultra-Zone™ Predictive Technology—a professional straightener that predicts and adapts to your hair’s needs for a personalized styling experience. Thanks to the revolutionary Ultra-Zone™ Predictive Technology, the ghd Platinum+ styler recognizes the size of the hair section and adjusts its power to ensure a consistent and optimal styling temperature of 185°C across both plates.
Infinite Sensors and Smart Temperature Control
It features two infinite sensors—one per plate—that monitor the surface temperature 250 times per second to adjust it based on hair thickness, styling speed, and section size, delivering results that are 100% tailored to you. This constant monitoring system ensures that you always maintain the optimal temperature, regardless of hair type or styling speed.
Proven Professional Results
Helps achieve hair that’s 70% stronger, 75% shinier, and with twice the color protection. The ghd platinum+ hair straightener always protects the health of your hair and delivers professional results in a single pass. These benefits are the result of years of innovation in professional styling technology.
Patented Design for Maximum Control
It features a patented hinge design that ensures perfect plate alignment, giving you greater control while styling and guaranteeing a smooth glide. A unique and exclusive axis for perfect plate alignment, providing maximum control when creating any look, from curls and waves to straight styles.
Precision-Polished Floating Plates
Precision-polished floating plates with an ultra-glossy finish for effortless, tangle-free gliding and a unique shine. This high-precision finish ensures smooth, friction-free gliding, protecting the hair shaft even on sensitive or color-treated hair.
Technical and Functional Features
The black ghd platinum+ professional hair straightener features universal voltage, so you can take it anywhere in the world, and an automatic sleep mode that turns it off after 30 minutes of inactivity. It features a professional-grade 2.7-meter swivel cord to make styling easier, offering maximum freedom of movement while styling.
Hair Fiber Protection
The fixed temperature of 185°C is the optimal setting to prevent damage to the hair fiber—neither too hot (which burns) nor too cold (which fails to set the style). All our straighteners reach a maximum optimal temperature of 185 °C; the ghd Platinum+ guarantees perfect styling without damage from extreme heat on all hair types.
Styling Versatility
Thanks to its rounded barrel and perfectly aligned plates, it allows you to create waves, curls, and straight styles with ease and professional results. With its unique wishbone hinge and round barrel—which enable versatile, snag-free styling to create sleek styles, curls, or waves—you’ll have total flexibility in your styling.
International Recognition and Awards
Winner of 50 global beauty awards and a four-time winner of the highly coveted Allure Best of Beauty Award for Best Flat Iron. The GHD Platinum+ is one of the most award-winning flat irons in the world, endorsed by hair professionals and beauty enthusiasts alike.
Heat-Resistant Plate Cover
Heat-Resistant Plate Protector—perfect for protecting your ghd styler and taking it with you wherever you go, even immediately after use. This included accessory makes for safe transport, ideal for professionals and travelers.
Fast Heat-Up
Ready to use in just 20 seconds. Its fast heat-up time lets you start styling almost instantly, making it ideal for quick routines or professional use. With this minimal heat-up time, you can optimize your beauty routine without unnecessary waiting.
Ideal for All Hair Types
It’s safe for colored or damaged hair thanks to its predictive technology that maintains the optimal temperature of 185ºC, protecting color and preventing damage, while providing up to twice the protection and 70% more strength to your hair. From fine to thick hair, the GHD Platinum+ adapts to your needs.
Real User Reviews
The GHD Platinum+ Black Styler stands out for the smoothness of its plates, how quickly it reaches temperature, and the professional finish many users achieve with just one pass—even on curly or unruly hair. Most users appreciate the long-lasting shine and ergonomic design, which make for quick straightening without damaging the hair.
An Investment in Professional Quality
The GHD Platinum Smart Professional Hair Straightener is the ultimate choice for those who prioritize hair health, speed, and styling excellence. With a 3-year warranty and smart technology that adapts to every need, this styler is a long-term investment in the beauty and care of your hair.
